Diversity, equity, and inclusion play an essential role in growing our local economy. By providing opportunities for everyone, we embrace a variety of perspectives that are able to create exceptional customer experiences. Whether you live in or around the towns included in this list or are visiting the area, we invite you to explore the many area retailers that are Minority-Owned Business Enterprises (MBE) or that have female owners. You can make a difference. When you choose to patronize diversity-owned businesses, you help to drive equity and inclusion while helping to strengthen the health and prosperity of our communities.
Ashland
Mama O’s Bakery
Mama O’s Bakery
Delicious, handcrafted baked goods, from Nigerian meat pies to pastries to wedding and celebration cakes for any occasion. Call to place your order today!
(508) 202 8516
Minority-owned, Woman-owned
Holliston
Barn Swallow Quilts
Fabric fills our lives with color and texture. Stop in to take a class, buy beautiful quilting fabric, or choose a ready-made textile or quilt to take home.
32 Central St., Holliston, MA
(774) 217-8639
Woman-owned
Bird & Bear
The Bird & Bear Collective
Community-minded shop featuring local makers’ apparel and gifts, plus workshops.
763 Washington St., Holliston, MA
(978) 298-4686
Minority-owned, Woman-owned
Boston Honey Company
Our shelves are stocked with our complete line of honey products, our beautiful handcrafted candles, and our new line of skin care products. We also carry a variety of local and New England products, making your visit a unique shopping experience.
45 Chestnut Street, Holliston, MA
(508) 429-6872
Woman-owned
The Candy Cottage
Where dreams and treats collide in the most delightful way!
44 Central St., Holliston, MA
(508) 429-5544
Woman-owned
Cheryl Cohen Mosaics
Cheryl Cohen Mosaics
Cheryl’s mosaic style combines everything that she loves including glass, tile, mirror, stone, shells, jewelry, and beads as well as shards of pottery and China. Over the years she has found great joy in continually evolving her art through experimentation and the insights gained by teaching others. Stop by and learn mosaic art yourself!
360 Woodland Street, Holliston, MA
(508) 612-4183
Woman-owned
Fiddle and Find
Fiddle & Find offers beautifully curated kids’ consignment clothing.
747 Washington St., Holliston, MA
Woman-owned
Gilfoy Art & Frames
More than just a frame shop, Gilfoy offers custom portraiture as well, perfect for capturing your loved ones.
44 Central St., Holliston, MA
(508) 429-7220
Woman-owned
Grace’s Bicycles
Grace Bicycles
Cycling goods and services catering to the aspirations of cycling enthusiasts and their families looking for the highest level of equipment and services available.
1574A Washinton St., Holliston, MA
(508) 429-9177
Minority-owned
The Grapevine Gift Shop
The Grapevine offers a wide range of gifts, fashion accessories, bath & body products, stationery, gourmet foods, home décor and so much more.
21B Charles St., Holliston, MA
(508) 429-3637
Woman-owned
Janine’s Jewelry Design
Janine’s is your one-stop destination for unique and exquisite handcrafted jewelry and accessories. Founded in 2014, our store is more than just a place to shop; it’s a celebration of creativity and craftsmanship.
841 Washinton St., Holliston, MA
(508) 306-1064
Woman-owned
Quilling Card
Greeting cards and gifts all handcrafted using the ancient paper art form of quilling. Certified Fair Trade Federation Member. Don’t just send a card, send art!
123 Washington Street, Suite 202, Holliston, MA
(508) 405-2888
Minority-owned, Woman-owned
Hudson
Serendipity
Serendipity
Are you looking for a cheeseboard made from an old wine bottle? How about a tiny vase, especially designed to hold those dandelions and buttercups from your children? Maybe you’re interested in beautiful original photographs or canvasses, natural soaps, felt handbags or one-of-a-kind earrings or bracelets. Welcome to Serendipity, a small bright gift shop offering “jewelry, art and whimsy.”
63 Main Street, Hudson, MA
(978) 562-7756
Woman-owned
Natick
Baylee Bee
Baylee Bee was built upon the foundation of many purposes, coming together to form one goal: how do we help make people happy with affordable, comfortable clothing?
19 Main St., Natick, MA
(781) 929-9139
Woman-Owned
Bloom and Grow Creative
Walk in & create any time! Whether it’s one of our add-on crafts, mixing some ooey gooey slime or beading a custom bracelet, you can make and take at your convenience. Great for creating your own holiday gifts!
17 South Ave. #1, Natick, MA
(508) 530-7644
Woman-owned
Calliope Paperie
Calliope Paperie
Everything your heart desires…as long as it desires stationery.
29 Main St., Natick, MA
Woman-owned
Five Crows Gallery & Handcrafted Gifts
Five Crows represents more than 120 local and regional artists and offers beautifully handcrafted gifts for every occasion.
41 Main Street, Natick, MA
(508) 653-2526
Woman-Owned
Helen’s Handbags
Custom-made memory blankets and accessories, as well as a selection of ready-made fabric goods.
3 Adams Street, Natick, MA
(508) 667-9583
Woman-Owned
Hedgehog Belly Designs
Heirloom quality clothing & accessories for the little ones in your life.
1 Main St. (inside Paper Fiesta), Natick, MA
(508) 545-3059
Woman-owned
Paper Fiesta
A boutique party gift shop that carries paper goods, greeting cards, gifts and more!
1 Main Street, Natick, MA
(508) 545-1059
Woman-Owned
Planted Collective
Discover a wide variety of plants, accessories and furniture to bring a touch of nature to your home.
37 S Main St., Natick, MA
(508) 530-7655
Woman-owned
Ten Trees Books
Ten Trees Books is an independently owned and operated bookstore founded by a Natick family and located in the heart of historic Natick Center. Offering the community a warm, inviting space where residents and book lovers can pursue their literary interests and cultivate their imaginations.
22 Main St., Natick, MA
(508) 433-0678
Woman-owned
Uni-T
Uni-T
At Uni-T, “shop small and local” is their mantra, and they are honored and privileged to represent so many talented local artists. As part of their local and eco-friendly ethic, Uni-T is furnished with found and reclaimed treasures. They believe in creativity, healthy living, and safeguarding and enjoying our environment.
8 Court Street, Natick, MA
(774) 231-0808
Minority-owned, Woman-owned
Vivilicious Chocolate
Every bite, a symphony! Truffles, turtles, and sophisticated bars, barks, hot chocolate bombs made with passion in micro batches.
13 S Main St., Natick, MA
(508) 657-4565
Minority-owned, Woman-owned
Northborough
CRAFTWORKS
Tired of the malls and the same old stuff? Then visit CRAFTWORKS in Northborough for that special gift or very unique yarn for you, your family and friends.
243 W. Main St., Northborough, MA
(508) 393-9435
Woman-owned
Wayland
Chocolate Therapy
Chocolate Therapy creates handmade, locally produced chocolates with memorable flavors to make you feel good with every decadent bite.
63 Andrew Ave., Wayland, MA
(508) 875-1571
Minority-owned, Woman-owned
Westborough
A Crystal Mine
We offer a large selection of crystals, minerals, jewelry, fossils, and so much more from all over the world. We also offer space to rent and attend various modalities including but not limited to energy work and Reiki, guided meditations, mediums, tarot card readings, and natal chart readings.
276 Turnpike Road, Westborough, MA
(508) 827-9556
Woman-Owned
The Boroughs Collective
The Boroughs Collective offers a variety of unique products in one place, fulfilling the dream of any suburban shoppers to have a choice of unique home décor and gift items all in one location.
21 E Main Street, #1L, Westborough, MA
(774) 486-8329
Woman-owned
Children’s Orchard
Children’s Orchard is resale for a new generation. We believe we can be the difference in the world by recycling and reusing current kids gear to create a sustainable lifestyle. You can find children’s clothing, shoes, accessories, toys and equipment. These items are gently loved, and like new.
18 Lyman Street, Westborough, MA
(508) 366-5437
Woman-Owned
Elsie Kaye Glassworks
Elsie Kaye Glassworks
Studio and gift shop offering glass jewelry, giftware and home décor as well as flamework and metals classes.
3 Union Street, #2, Westborough, MA
(508) 329-1605
Woman-owned
Swanski’s Bakeshop
Owners and operators, Em and Casey, graduates of Johnson and Wales University, opened Swanski’s Bakeshop in November 2020 to bring a one of a kind baked goods experience to the town of Westborough and surrounding areas. All of our handmade goodies are baked fresh daily using locally sourced ingredients along with fresh produce and fruit whenever available.
Available online, as well as at several local markets and pop ups
goodies@swanskisbakeshop.com
Woman-Owned
Yummy Mummy Bakery
Yummy Mummy Bakery specializes in homemade treats like decadent brownies, cupcakes, cake pops and custom cakes. Along with a local retail store, the bakery ships their creations and corporate gifts nationwide.
50 East Main Street, Westborough, MA
(508) 366-4200
Woman-Owned
Whitinsville
Little Man Originals
Little Man is a family fun business that creates a line of textile handbags and accessories. Each piece in the Little Man Collection is hand made in their Massachusetts studio from design to final stitch.
110 Church Street, Whitinsville, MA
(508) 341-6211
Woman-owned
